Full-cycle game development
Unreal Engine 5 and Unity teams building PC, console and mobile titles end to end — from prototype to certified master build for Steam, PlayStation, Xbox and Switch.
From £45,000 / project
Game design & development · Camden, London
We build worlds worth losing yourself in.
DragonArenaHub is a Camden-based studio designing original worlds, combat systems and live-service games. From first sketch to shipped build, we partner with studios and publishers across the UK.
- 40+
- Titles shipped
- 11 yrs
- Building games
- 4.9/5
- Client rating
How we work
From napkin sketch to launch day.
Every project runs through a proven four-stage pipeline. You get a dedicated producer, weekly playable builds, and full source ownership at handover — no lock-in, no surprises.
- 01
Discovery & pre-production
We pin down the core loop, target platforms and budget in a two-week paid discovery sprint. You leave with a game design document, art direction boards and a fixed-scope quote.
- 02
Vertical slice
Within 6–10 weeks we deliver a polished, playable slice — one level, real combat, real feel. It is the piece you take to publishers, investors or your own greenlight meeting.
- 03
Full production
Art, code, audio and QA run in two-week sprints with playable builds every Friday. You review progress live on our Camden playtest floor or over a shared build link.
- 04
Launch & live-ops
We handle store submission, day-one patches and post-launch content. Optional live-ops retainers cover events, balance passes and analytics for as long as your players keep coming back.
What we do
A full studio under one roof.
Design, engineering, art and audio work side by side — so ideas move from whiteboard to build without getting lost in translation.
Combat & systems design
Our specialty. Responsive melee, gunplay, ability systems and enemy AI tuned frame-by-frame until every hit lands with weight and intent.
Signature service
World & narrative design
Lore bibles, level layouts and branching quests that give your world a reason to exist beyond the fight.
From £8,500
Concept & 3D art
Character concepts, environment paintovers and production-ready 3D assets with a consistent, shippable art direction.
From £6,000
Live-ops & analytics
Seasonal events, economy balancing and player retention dashboards to keep your community engaged after launch.
From £3,200 / month
Prototype sprints
A two-week paid sprint that turns a pitch into a playable prototype you can put in front of players and publishers.
£12,000 · 2 weeks
Selected work
A look inside the arena.
A slice of recent projects across concept art, environments, characters and shipped screens.
Concept
Emberfall — key art
Cover key art for our flagship action-RPG, Emberfall.
Environments
Skyhold ruins
Modular ruin biome built in Unreal Engine 5 with Nanite geometry.
Characters
Vanguard duelist
Player-character combat rig with 40+ tuned attack animations.
Concept
Arena boss study
Silhouette and readability pass for a three-phase arena boss.
Client feedback
Teams keep coming back.
Studios, publishers and solo founders on what it is like to ship with DragonArenaHub.
“The combat vertical slice they delivered got us funded. Publishers played it for thirty seconds and asked where to sign. Hit feedback and enemy pacing were spot on.”
“We came in with a rough pitch and left with a shipped Steam title eight months later. Weekly Friday builds meant zero nasty surprises at the end.”
“Their world and narrative team gave our IP real depth. The lore bible is still the document our whole team references two years on.”
“Live-ops retainer has kept our retention curve flat instead of falling off a cliff. The seasonal events they build genuinely move our numbers.”
Got a game idea burning a hole in your notebook?
Book a free 30-minute discovery call. We will talk scope, budget and the fastest route to a playable build.
Book a discovery callGet in touch
Let’s build your world.
Tell us about your project and we’ll get back to you within one business day. Studio visits welcome by appointment at our Camden playtest floor.
Phone
Email
Studio
18A Kentish Town Road, Camden, London NW1 9NZ
Opening hours
Mon–Fri, 9:30am – 6:30pm GMT